On the flipside, though, Kuriotates and Lanun aren't really my favourites by far, nor do I find them very original. That's not to say that I find anything -wrong- with them, but I'd much prefer Doviello, My Order-worshipping Calabim, or Amurites.
I like the Luchuirp for the Golems, but I've had fun playing as Hippus, Amurites and Malakim. When I read that E:WoM wasn't going to have distinct tech trees per faction I was a bit disappointed, but thinking about it, FfH has the same tech tree whoever you play and the factions are still incredibly varied. It does also benefit from the fact that there are some very distinctive mechanics for each race on top of the unique units and buildings.
All the Fallen sound like orcs...
At the moment, I can't separate the Empire of Izen from Isengard...